The last few years I’ve noticed a strange trend in candy that I didn’t think I’d ever get behind…suddenly everybody’s trying to make original iconic snacks into other things, hoping the name will sell the products. Oreo candy bars (which I found disappointing) and Sour Patch Kids cereal (which were straight up abysmal) are some noteworthy examples.
Then there’s this weird thing where Mars is trying to sell chocolate bars under the M&M’s name, no candy shell involved. Since Mars didn’t really have a solid chocolate bar product until that point, I can see where they were coming from. But from what I could see as a merchandiser at the time, the sales weren’t there with that product.
But now things are looking up for Mars and their M&M’s candy bars. They’ve ditched the plain old chocolate bar model and gone back to what they do well, which is dress chocolate up!
These new embellished M&M chocolate bars come in different flavors, one for each major variety of the beloved candy-coated morsels. As of now I’ve only tried the Crispy variety, since neither mint or peanuts appeal to me. But there are those plus a couple other varieties and judging from my experience with this one I’d say they’re all probably worth trying within the walls of whatever your tastes are.
This bar has the perfect proportion of crispy, crunchy and creamy. Milk chocolate with crispy rice reminiscent of, of course, a crispy M&M, and delightfully dotted with M&M’s Mini’s (my favorite of the M&M’s family.)
There’s also a certain way to eat this bar that extends the enjoyment, at least for me. When it comes to foods with multiple components such as cereals with marshmallows or chocolate covered anything, I usually have a specific order of operations that enhances the experience. Here I found that letting the chocolate melt away in my mouth first leaves room for a great follow-up experience of having the Mini’s and rice crisps to chew and enjoy together. With most chocolate-covered things the chocolate melts and is swallowed first, leaving you with a mouthful of whatever it was covering. This is where the M&M’s Mini’s come in clutch, because they actually reintroduce more chocolate back into the situation! That second round of chocolatey goodness is brilliant and earns a ton of brownie points from me.
I didn’t give the whole M&M’s candy bar thing a lot of credit at first, but now that they’re adding all these goodies in I definitely have to change my vote! Now I just have to decide when to address the new fantasy I have of warming one up a bit and pressing the entire bottom side into a bowl of Mini’s. M&M’s Mini’s bark…coming soon to my kitchen!
Thumbs way up for this bar.